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What is it?

Footprint is a web-based application that provides constantly updated information and data modeling for a range of geo-dependent industries.

Who is it for?

Retailers, real estate agents, franchisees and franchisors, property developers and many more.

Why use it?

Access mapping software and data, understand store or outlet footprint across the country, estimate revenue potential for an area and much more.

Mapped view of stores and outlets

Mapped View of Stores / Outlets

At the highest level, Footprint provides a map of selected shopping malls, stores or outlets (e.g. bank branches) across South Africa. At present we have over 25,000 outlets in our database encompassing over 360 brands. In addition, clients can add their own outlet data, for example (by outlet) photographs, monthly revenue/profit figures, management reports or surveys, management team members. All client data is kept strictly confidential and is stored within a secure server environment, hosted at Internet Solutions.

Geo-demographic information

Geo-demographic information

Lightstone has developed a geo-demographic database that allows a spacial assessment of consumer demographics. This is based on unique views of Stats SA demographic data, together with our proprietary income model.

Customise and Share Reports

Spatial Lead Generation

Together with partners in data provision and digital marketing, Lightstone offers Footprint users the unique opportunity to generate consumer leads in very specific areas. Users can define their point of interest (stores, shopping malls, etc) and generate leads, profiled by income and age, within a certain radius around that point.

Customise and Share Reports

Customise and Share Reports

Generate reports on a given area or outlet including:
  • Review of the area demographics
  • Summary of the retailers and shopping centers
  • Area and store revenue potential
  • Street and Google maps