What is it?

Footprint is a web-based application that provides constantly updated information and data modeling for a range of geo-dependent industries.

Who is it for?

Retailers, real estate agents, franchisees and franchisors, property developers and many more.

Mapped View of Stores / Outlets

At the highest level, Footprint provides a map of selected shopping malls, stores or outlets (e.g. bank branches) across South Africa. At present we have over 25,000 outlets in our database encompassing over 360 brands. In addition, clients can add their own outlet data, for example (by outlet) photographs, monthly revenue/profit figures, management reports or surveys, management team members. All client data is kept strictly confidential and is stored within a secure server environment, hosted at Internet Solutions.

Geo-demographic information

Lightstone has developed a geo-demographic database that allows a spacial assessment of consumer demographics. This is based on unique views of Stats SA demographic data, together with our proprietary income model.

Spatial Lead Generation

Together with partners in data provision and digital marketing, Lightstone offers Footprint users the unique opportunity to generate consumer leads in very specific areas. Users can define their point of interest (stores, shopping malls, etc) and generate leads, profiled by income and age, within a certain radius around that point.