What is it?
Footprint is a web-based application that provides constantly updated information
and data modeling for a range of geo-dependent industries.
Who is it for?
Retailers, real estate agents, franchisees and franchisors, property developers
and many more.
Why use it?
Access mapping software and data, understand store or outlet footprint across the
country, estimate revenue potential for an area and much more.
Mapped View of Stores / Outlets
At the highest level, Footprint provides a map of selected shopping malls, stores
or outlets (e.g. bank branches) across South Africa. At present we have over 25,000
outlets in our database encompassing over 360 brands. In addition, clients can add
their own outlet data, for example (by outlet) photographs, monthly revenue/profit
figures, management reports or surveys, management team members. All client data
is kept strictly confidential and is stored within a secure server environment,
hosted at Internet Solutions.
Geo-demographic information
Lightstone has developed a geo-demographic database that allows a spacial assessment
of consumer demographics. This is based on unique views of Stats SA demographic
data, together with our proprietary income model.
Spatial Lead Generation
Together with partners in data provision and digital marketing, Lightstone offers
Footprint users the unique opportunity to generate consumer leads in very specific
areas. Users can define their point of interest (stores, shopping malls, etc) and
generate leads, profiled by income and age, within a certain radius around that
point.
Customise and Share Reports
Generate reports on a given area or outlet including:
- Review of the area demographics
- Summary of the retailers and shopping centers
- Area and store revenue potential
- Street and Google maps